This is another new category we've added to the enterprise segment this time, considering that it's one of the most important items on the procurement list of most ClOs. Many of our past surveys have shown DR and BCP as top priority for most ClOs, hence we felt it important to dig deeper into this market and find out where the key players in the same stand. A little over 50% of the CIOs who responded to our survey said they're already using a DR and BCP services provider. Out of the rest, 30% said that they're likely to choose a DR and BCP service provider in the near future, and the remaining respondents were not planning to use these services. So obviously, with 30% respondents wanting to use DRand BCP in the near future, it shows a lot of scope and growth for the key players in this domain. Let's see how the various brands that offer DR and BCP services stand in their users' minds.

The three brands that have made it to the Users' Choice future readiness club in this segment include VSNL, Reliance Infocomm, and Sify. VSNL once again emerges as the mostfuture ready brand for DR and BCP services, making it the winner ofthis year's Users' Choice award. It's well ahead of competition enjoying a dominant position in the market. Plus, It's also the most persuasive brand of the lot, i.e. it's able to fully leverage the top of mind recall it enjoys amongst the CIO community, by getting the maximum votes for likelihood of purchase.



It has the second highest brand pull of the lot. Plus, it enjoys the highest brand loyalty from its existing customers. 76% of our respondents, who said they used VSNL's DR and BCP services said they're likely to continue using it in the future also.
Reliance Infocomm is number two with a 51% future readiness index. The brand enjoys the highest pull among all other brands, i.e. it's witnessing more switch ins of users than switch-outs among all other brands. It's still not the most persuasive brand of the lot, and is far behind VSNL on the same. Reliance enjoys 62% brand loyalty, and apparently none was likely to switch to any other brand. There were a good 38% respondents who were not very sure of which brand were they likely to switch to. Last in the Users' Choice club is Sify with a future readiness index of 32%. It's currently the least persuasive of all three brands, and is also number three in brand pull. Even the brand loyalty figures weren't as good as the other brands. Only 37% of its existing users said they're likely to stay with it in the future also. But the joker in the pack for Sify is the 63% users who said that they were not sure which brand would they switch to in the near future. Possibly Sify needs to work on enhancing its existing users' loyalty, so that they remain with the brand.