Thread: Enterprise Messaging Solution

Two contestants in this segment are pretty obvious-Exchange and Lotus Domino, but the third contestant is not. Last year, it was Linux based messaging, but this year the third spot has been taken by Sifym@il. Exchange once again remains the most future ready brand. While its brand persuasion score has declined over last year, it remains at the number two spot this year on the same index. Exchange has im-100% proved its brand pull considerably over last year, and in fact commands the hightest brand pull. More CIOs said they're likely to switch into the brand than switch out. MS Exchange has managed to improve brand loyalty amongst its customers from 60%last year to 67% this year.



Those likely to switch out continue to remain at a low 2%.31% of the existing Exchange users however, were not sure which other brand to switch to. Lotus Notes/Domino is the second most future ready brand, but it's far behind Exchange. If Exchange is moving at a speed of 100, then Notes is moving at 40. It has also lost a few points on the brand persuasion index from being number one last year to three this year. In absolute terms however, it is gaining. Its brand pull situation has improved considerably over last year. This year, it has more CIOs switching in than out, which is reverse of last year. The brand has also gained more brand loyalty amongst its existing users. Sifym@il is moving at a speed of28, and is the most persuasive brand of the lot.