Thread: Network Infrastructure Management

One small surprise in this segment is a new entry to the club-Avaya. And another
lieU-known brand, CA Unicenter, has not been lble to make it to the club. Overall, the brand persuasion levels remain the same as last year, meaning top of mind recall is very high, but all or more of it doesn't really translate into conversion. The brand pull situation however, is a little better, with all key players gaining. Brand loyalties however, have considerably improved over last year. HP OpenView is the most future ready brand, and also the most persuasive. It's number two in brand pull, and
enjoys the highest brand loyalty amongst ITS existing users. IBM follows close on rrsheels with a future readiness index of 100% 90%. It's the third most persuasive brand and holds the same rank for brand pull as well.



IBM needs to watch its brand loyalty figures, which is at only 47%. The good thing is that 44% of its existing customers aren't too sure of which brand to shift to. Microsoft enjoys a score of 43% on the future readiness index. It's the second most
persuasive brand, but needs to work on its brand pull. While it's not losing pull, its gain is lower than others. Brand loyalty of SMS Server customers is pretty high at 63%, with only 15% likely shift out. Avaya has a future readiness index of 40%, pretty close to SMS Server. It has the strongest brand pull, but is weak on persuasion. It needs improvement in brand loyalty, which is the lowest of the lot