There are no surprises as far as the most 1 future ready Users' Choice brand is concerned here. Windows 2003 Server remains on the top. But the difference is that last time, the runner up was RedHat Linux. This time, it's Windows Server 2008, followed by RedHat Linux. IBM AIX also managed to enter the club. Another point we've observed is that the ownership figures for other Unix flavors seems to be com- 100% ing down, which was pretty high last year. In brand persuasion, Windows Server 2008 is at the top and Windows Server 2003 is at the bottom. The obvious explanation for this is that there's greater traction in the market for upgrading to
the new OS, as against going for the old one. A similar case was there in desktops
100 as well, with Vista being the most persuasive brand, and XP least persuasive.
Red-Hat was the second most persuasive brand, followed by IBM AIX. Brand pull topper and 'bottomer' remain the same-Windows 2008 and Windows 2003 respectively. There's a swap in positions here between RedHat and IBM AIX. It seems that IBM AIX is getting more users switching in than switching out as compared to Red Hat. In brand loyalty, we have an interesting situation. Windows Server 2008 has the lowest brand loyalty, with most of the likely shift out to Windows 2003 Server. Windows 2003 Server also has 23% shift outs mostly to Windows Server 2008. So users are still trying to get a hold ofthe new OS, and having mixed feelings about it.