The success of Centrino mobile platform company Intel cites the most efficient use of the brand over the past few years. The dependence of the same brand in the minds of marketers Intel was such a high that they have not handled as a name change for four generations of mobile computers. The only attempt can be considered the division's version of Centrino for the consumer market (Centrino Duo), and a version for the corporate market (Centrino Pro), which took place on the platform at the time of announcement of first-generation Santa Rosa. However, a few months later, it was decided to reform the system of signs, and the variation Centrino for business sector received explaining the suffix "with vPro Technology." In this status, this podplatforma abides to this day.

Brand Centrino has become like a sacred word to Intel marketing, and they did not add to it handled some new characters to identify a new generation platform. Something like we saw with Celeron processors - changed several generations of nuclei, but the name remained the same. Brand recognition is added, but to inform customers of changes in the characteristics of such continuity is not allowed.

According to the site DigiTimes, with a shift of 45 nm technological process Intel mobile platform did receive a new name - "Centrino 2." Now the platform is known to us under the code Montevina. Her announcement planned for the second half of next quarter. CPU at 45 nm nuclei receive a tyre and 1066 MHz frequencies from 2.26 GHz to 3.06 GHz. In addition to dual-core models, this year Intel is going to submit its first quad-processor for mobile computers.

In the third quarter, the market will be 45 nm dual-core processors reduced form factor, such as being used in a thin notebook Apple MacBook Air. By that time, the range of such light and thin notebooks to expand, and the offer Apple ceases to be unique.

Manufacturers of notebook welcomed the decision to start using Intel Centrino brand 2. This will give customers a sense of novelty and superiority over previous generations of products. I would like to believe that the passion numbering generations Centrino platform will not be brought to the absurdity, because Intel makes changes in the characteristics of their mobile products every six months.