Social Networking has taken the world of Internet by storm. Today, it's come a long way from being a hobby or a means to get away from boredome, and not without good reason. With more than one billion users online worldwide, organizations are eyeing it as a serious business opportunity.so any software vendor worth his name today has jumped the bandwagon and started offering software solutions that leverage the power of social networking. A recent Forrester study predicts that that corporate social networking market will grow.

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The beauty of social networking is that it's not been shoved down the throats of employees by the management. Rather it's something 'that the employees have been using for ages to communicate with their friends, peers, partners, etc across the world. They're already comfortable with the various social networking technologies, which makes the case really strong for incorporating it within an enterprise as an official way of communication. The system has the power to restructure business processes, information sharing and collaboration which will add to business productivity. Additionally, such business-oriented networking can enhance interactions in customer and partner communications. Let's see how social networking can be incorporated by businesses.