Thread: Sugar CRm gets you closer to customer

IN TRYING ECONOMIC times, it's critical to keep in close contact with custure elusive revenue opportunities, Cus¬tomer relationship management apps such as SugarCRM help ensure that your sales stay on track.

Like most CRM programs, SugarCRM monitors contacts, appointments, and opportunities. On top of that, it displays better-than-average graphs that reflect your progress in meeting sales quotas. You can modify the app's ter¬minology, as well as its look and feel, so that it's right for your business.

Though its CRM capa¬bilities are more robust than those of Microsoft Outlook or Sage's Act contact manager, it doesn't provide all the integrated financial capabilities (such as tie-ins to invoicing) that you get in an online service such as NetSuite,



I looked at the hosted version of Sugar CRM, which offers accounts that are rea¬sonably priced for a small business, starting as low as per user, per month. SugarCRM is also available as packaged software-including a free open-source edition-that you can install on your company's own server.