Search Engine Optimization. The process offine tuning a Web site so that it shows up in the search engines and ranks high in the search results for specific keywords that are relevant to the business of your company I site. SEO is an industry in its own right and there are many theories as to how it should work.

The basics, however, remain simple and straightforward: create a Web site for humans and not search engines, provide high-quality original content that will be relevant to the audience who reads the pages on the site, use CSS to the maximum extent possible, and ensure all your HfML pages are properly meta-tagged with the right information and keywords.