One of the biggest beneficiaries of the smartphone and tablet boom is certainly the British forged ARM chip thus, in the fourth quarter of 2011 alone shipped more than 2.2 billion chips with ARM technology by numerous licensees.
Reason enough, in an interview with Lance Howarth - to ask about the developments in the coming months and years - executive vice president of marketing at ARM. Medium term, this particular Windows 8 is a major issue for the first time will eventually offensively a Microsoft operating system for the ARM platform designed to be self-confident in the company according.
It was certain that the majority of customers in the tablet version of models using ARM-based SoCs will reach, here is a realistic share of 60 percent. What is decisive is the running time, the marketing expert, here he sees the x86 products from Intel and AMD at a disadvantage.
Especially the latter company had in the past too much attention to the sheer power that they had "power at any price" to achieve, in contrast, we sit at ARM at exactly at the other end, here is consistent with the efficient use of energy in the first place.
However, according to Howarth but also with ARM technology Tablets provide a good "user experience", particularly by the then established Cortex-A15 cores, which are compared to their predecessors, provide more power on less fuel.
Positive rated to the diversity in relation to the growing number of licensees thus arises a positive pressure of competition that benefits consumers would end up, from a purely economic point of view it is also gratifying that we have found new partners, especially in China such as Huawei. The number of units shipped is expected to increase so in the coming years Intel, however, that only a few weeks, the partnership with Motorola Mobility has announced it will "respect" for information.
A threat you can see the words, according to Howarth, however. Given the small share of the smartphone market, Motorola's impact on the market share of ARMs are rather low, also had yet to show whether customers would actually take up equipped with the Medfield-platform models.