How do you say a desktop built by an enthusiast from one pieced together at a boutique shop? Generally if you strip away a handful of case stickers the answer is You can’t. While big names like Alienware and HP’s Voodoo arm can custom order segments to spec most smaller outfits are still lagging together gaming PCs with the similar normal parts present to the last user. The Shift relates an end to that disadvantage at Maingear promoting the initial chassis completely uncommon to the firm which owns the graphic and even the tooling for it.

And a uncommon case it is. The correctly named Shift eschews year of business as usual PC design by pinwheeling the motherboard a whole 90 degrees. The ports end up on top cards in the motherboard run straight and hot air follows its normal course up and out the top of the case like a chimney instead of getting forced out the back. The result Maingear claims is higher cooling and greater work. With a initial price a bit over 2,300 it better perform!

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Maingear gives the Shift in area of configurations for gamers but the one thread between them all lies in Intel’s venerable Core i7 processor. The stock figure will get you the 930 model clocked at 2.8GHz while top of the line units get the 3.33GHz 980X Extreme series. Including Maingear’s Redline overclocking as we did and you can open the throttle on Intel’s excellent hardware all the way to an eye-catching 4.35GHz.

Maingear also gives a option of either AMD or Nvidia GPUs and was one of the initial companies to adopt the flagship GeForce GTX 580 a hard fast GPU with a combination of 3GB of GDDR5 memory in SLI configuration and like the CPU the choice for extra overclocking.