A Content Aggregator can now really focus on building a robust collection of contents which would be of interest to a wide section of the audience for times to come. It's a case of one time investment and all time return - as each content will generate some revenue with each usage. A Content Aggregator would primarily concentrate on contents for specific language and genres. He would increase the reach of the content, by having it subtitled in various languages and by creat¬ing synopsis, trailers, preview books etc. He can promote his contents, by putting hyper links for the same along with other related contents. He will also make versions of each video content available in HD, SD and LD resolution so that it can cater to a wide variety of display devices.

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