For the entire 2008) there has been a great push for the concept "users generated content'» also known as Web 2.0 and the related web applications. From consumers to enterprises) all have started to use web 2.0 tools for various purposes ranging from collaboration to branding. Blogs are increasingly being used for product promotion and branding. A classic example of the power of web 2.0 was the recent Presidential elections in United States) wherein mal1Y social networking sites were used to gather supporters.
Another interesting development of the year has been the web giants like Yahoo! and Google opening up parts of their services to developers. Yahoo! first announced its open web strategy known as Y10S, which largely includes three components including Yahoo Social platform, Yahoo Query Language and Yahoo Application platform. Yahoo is encouraging developers to use these platforms to develop new applications which can be easily used with services provided by Yahoo, a bit like Google code concept.




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