Thread: Personalized search

Evaluating the intent from the searcher's query is one aspect, but what if the search engine knows about the manner in which a user search for information can lead to more accurate and relevant results. This is where all top search engines are focusing upon. The search engines will keep track of your search trends, your browsing preferences and also about your location. Of course, all this personal information will be taken with the permission of the user.



Google Personalized search determines the location of the user from the IP address where the query was generated and thus returns results that are from the user's region. Based on the search queries that a user had used earlier, search engines will be able to determine the context in which search keywords are to be used. Suppose, if the query fired is 'LBW', then from previous search behavior of the user, search engines will have the ability to server that intent by producing personalized results of'Leg Before.Wicket' for a cricket enthusiast, while fWa medical student it will generate results that provide infor¬mation on 'Low Birth Weight'.