You fire a search query and you get 10 links as result. Browse those links to get the response to your query. Now imagine for the same query you get a result page that not only fetches you 10 links to web pages but also shows some images related to your search, news feeds along with blog reports pertaining to your search query. This is what search engines are already transforming into; collaborating information from various media into one presentation. Google's Universal Search is one such example, which includes images, videos, books, news and map information into the results page. This is a radical change from just getting 10 guesses as result; noW a user is presented a rich media which answers the user's query. For example, a query fired about a song, will result in a page that presents the user a video of the song, lyrics of the songs, along with images and information about the artist whose song it is.