Thread: Blog Tracker

BLOGS, VLOGS, TWITTER, Facebook, Wikis, Forums, Second Life, Flickr, World of Warcraft... These seemingly diverse phenomena are all part of a greater trend that has completely taken over our Web existence - social media. And it's everywhere. Wikipedia (see what I mean) defines social media as primarily Internet- and mobile-based tools for sharing and discussing information among human beings. Businesses refer to this as user-generated content (UGC) or consumer-generated media (CGM). Social media is different from traditional or indus-trial media, such as newspa-

pers, television, and film. The former is cheaper and enables anyone to publish or access information. The greatest advantage is that the time lag in garnering a response is dis¬tinctly less in social media. Rajesh Lalwani's blog explores topics as diverse as rural enterprise, social media trends and what teenagers today want. Sounds dry on paper, but makes for very interesting reading as it is both informative and written in a manner that does not make you reach for Marketing for Dummies every five minutes.



Abhishek Jha's blog ideasmarkit.blogspot.com also offers an interesting perspective with the author's take on topics that range from digital marketing and Facebook India to SRK. It also offers some very interesting facts. For instance, did you know that there are approximately 1,000,000,000,000 (one trillion) unique URLs in Google's index or that Google loses nearly S110,000,000 annually due to the "I'm Feeling Lucky" button?

Preeti Chaturvedi's blog is another popular blog. The author of Corporate Blogging in India discusses how the recession has hit even social media and the global branding chal¬lenge India Inc is facing.