With the advent of broadband and faster Internet connections, the Worldwide Web has undergone a huge transformation. With websites being filled to the brim with images, streaming video and audio, the humble plain text website is no more to be seen. LasUm makes use of this technology and aims to make carrying your favorite music everywhere you go a thing of the past.

Taking personalized radio to an all new level, Last.fm gives you a wide range of your favourite music, all at great quality. LasUm is a music service that adapts around you by learning what music you love. Every song you listen to tells LasUm something about your music likes and dislikes. This information is then used by Last.fm to make recommendations and personalize your radio playlist.

Furthermore, LasUm also acts as a social networking site, where you can interact with people, join a particular artist's fan page and even make new friends based on their music tastes. What's more is that every song that you listen to, recommend or tag has an effect of its rating on the site!