With no limits on the number of accounts one can own on social networking sites, it is of no surprise that there are users who own a number of accounts. Due to the large number of users, it is difficult to remove the profiles that are no longer in use, and even if they are removed, they can be easily re-created. These accounts are generally used to post provocative and insulting messages with the intent of stimulating reactions from other members.

Others use such fake accounts to send spam or entertaining messages to flood accounts, Soon fake accounts discovered JavaScript codes that automatically flood user accounts, leading to flooding wars between rivals.

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In the year 2005, Orkut experienced the creation of invisible profiles and communities using HTML codes. A special software called Floodtudo
had been created to flood Orkut. The software was easily available, and this led to a full-size spam wave in Orkut in September and October 2005,