Managed Services Providers This is another new category that we've added to our analysis, given that most CIOs today are looking for managed services partners to manage their IT infrastructure in. whole or in part. The key brands that have made it to the Users' Choice future ready club are HP, IBM, Microsoft, Tata/VSNL, and finally Wipro. Overall, all brands need to improve their persuasion levels. That's because the conversion from top of mind recall to likeli hood of purchase is still not happening as much. Their brand pull situation is positive though, with all of them gaining pull. Both of these are bound to happen because choosing a managed services provider is not easy and requires a considerable amount of time and planning. Similarly, once something has been given to a MSP, switching to another MSP is not a simple decision. Let's now analyze the individual brands.
Amongst all the brands, HP is the most future ready. On the relative brand persuasion index, it's in the number two position, and at number three in brand pull. HP enjoys 67% brand loyalty, with 14% of its existing users saying they're likely to shift to another brand, and a majority of them preferrd IBM for the same and some opted for Microsoft. IBM is the next most future ready brand, and is quite far behind HP. In terms of brand persuasion, IBM is at the fourth spot, but it tops the charts when it comes to brand pull. So there are more users likely to switch into the brand than switch out. IBM is at 61% brand loyalty, with 13% likely to switch to other brands, mostly to HP and Microsoft. Microsoft's future readiness index is 41%, which stands for a likely future share of 6It's the least persuasive on a relative scale as compared to other brands, but at the same time is number two when it comes to brand pull.
Microsoft needs to watch its customers, because brand loyalty is the lowest of all brands, at 42%. 15% of its existing users are likely to shift to other brands, but the joker in the pack is the 42% users who're not sure which other brand to shift to. Tata/VSNL is close on the heels of Microsoft, with a relative future index of 35%, and a likely future share of 5%. The good news for this brand is that it's the most persuasive of all, but needs to improve its brand pull, because there it lands at the second last spot. The best thing for Tata/VSNL is that it enjoys the high¬est degree of brand loyalty amongst its existing customers. The figure is at 82%, with a mere 5% likely to switch to another brand, and 14% who're not sure. Wipro is the last in the relative future readiness index at 19%, and a likely future share of3%. It has overall mediocre brand persuasion, pull, and loyalty figures. Hopefully, we'll see it speed up by next year.
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