Thread: Business Analytics

With the amount of data growing by leaps and bounds in enterprises, it becomes imperative to have a business analytics solution. No wonder then that this. space saw a lot of mergers and acquisitions in the recent past. More than 50% of the respondents to our survey said that they're likely to choose some BA software in the near future. Slightly less than 50% of them already owned a BA software, which shows the tremendous growth that this segment is witnessing. Let's see what the users think about the leading brands in this space. Like last year, none of the known brands in this segment like Cognos, SAS, or Hyperion had sufficient votes to be analyzed. This year, some of them have been acquired by IBM and Oracle, and are therefore in the club indirectly.

The good news overall in this segment is that most players have picked up momentum. Unlike last year, wherein most of them were loosing pull, this year is exactly the reverse. They're all gaining pull. They're also becoming more persuasive, but a little more improvement is needed there. Possibly as more users start feeling the need for business analytics and start adopting them, we'll see even more improvement. Out of the four brands that made it to the club, the most future ready brand is Oracle, making it this year's winner of Users' Choice awards. Not only that, but it's also the second most persuasivel brand of the lot, and has the third highest brand pull. Oracle en joys 62% brand loyalty, and only 15% of its existing users likely to switch to competing brands.



SAP is the second most future ready brand, and if Oracle is las moving at a speed of 100, it's moving at 72. It tops the charts on lik( both brand persuasion and pull relative indices, which is a big gOI improvement over last year. Its brand loyalty is just below Ora necle's at 60%, with a mere 7% of its existing usen do' likely to switch to another brand. There's a largf up 33% of its existing user base who're not surdas which brand to switch to. Third in line is Microsoft's SQL Server an which is moving at a speed of 59 if Oracle is movcn ing at 100. It's the third most persuasive brand to but needs to improve its brand pull situation a1ha compared to others. The brand enjoys 58\th brand loyalty, which is a concern because it'nc dropped from 69% last year. 15% of its existinJPc users are likely to switch to another brand. Last in the future readiness index is IBM'bI Intelligent Miner, moving at a speed of 28IBN:h has improved considering it didn't even havtr: sufficient Yotes to be analyzed last year. Its setbJ ond on the brand pull relative index, but need( to become more persuasive than other brandsi Its brand loyalty is similar to Microsoft's SQL Server. Maybe after the Cognos acquisition things will change for it next year.