Thread: Power Conditioning Equipment

Today no organization can grow without using IT. And given the pathetic power condition in the country, there's no way your IT equipment can survive without using the right power conditioning equipment to supply it with clean power and backup. Hence it becomes important to choose the right power conditioning equipment. Let's look at which brands of power conditioning equipment are the favorites of CIOs across the country. In our survey, three brands made it to the Users' Choice future readiness club APC, Emerson, and Numeric Power. Out of these, APC is the most future ready Users' Choice brand, followed by Emerson and Numeric.
Other known brands like DB Power, Siemens, and Powerware could not make it to the club, and were left out only by a few points. APC has been able to maintain its lead, and in fact, has been topping our Users' Choice and Most Wanted IT brands surveys for years. Not only that, but this time APC has taken a far greater lead over others as compared to last year. To give an analogy, ifAPC is moving at a speed of 100, then the nextfastest brand is moving only at a speed of 16. Coming to individual brand performance metrics, Numeric is the most persuasive brand of the lot. It managed to convert the maximum top of mind recall votes into likelihood of purchase. In overall, absolute terms though, none of the brands are persuasive enough.



People remember them on top of their minds, but the conversion rate is not 100%. Numeric has improved its brand pull situation considerably, Last year, it was actually loosing pull, but this year, it has not only , started gaining pull, but also surpassed everyone else in the same, Emerson's brand pull has come down to number two on the relative index. APC has the lowest brand pull of the lot. This is to be expected, considering that it has the highest current ownership there are more chances of switch outs happeninl to other brands. Thankfully for all brands in the club, there are more users likely to switch-in the switch-out, meaning they're all gaining pull, at the cost of other lesser known brands probably. Look ing at brand loyalty figures, we found thatAPC enjoyed the maximum brand loyalty at a whopping g 73%. There were only 9% of existing users who sait 0 that they were likely to switch to another brand il Numeric had 56% brand loyalty, and another 19\ s of its existing users saying they were likely (( a switch to various other brands. Emerson has improved its brand loyalty amongst its existing usel slightly, but there is an alarming situation here 0 Last year, 50% of its existing users were not sun which brand were they likely to shift to. This year si only 29% are still left uncert,ain, but an alarmini po 24% have decided which brands they are likely shift to. So Emerson needs to watch its existinr 15% customers and identify their cause for shifting other brands.