If you were desiring to stock up on affordable memory this holiday shopping season, you may be defeated. Not only could the current flooding in Thailand dumb hard drive shipments by the fourth quarter of this year, supplies could be pretended by the end of 2012, consorting to Seagate CEO Stephen Luczo.


Although Seagate's shipments are pretended through the disaster, the company has been in well chance. Two of its big factories have been spared through the floodwaters, but its business partners have not been so lucky -- and therein lies the heart of the subject. Still though Seagate's facilities have remained out of harm's path, the company trusts on components from 130 or so suppliers, many of which are even below various feet of water.


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Western Digital and Toshiba have factories in the flood zones and all told, the industry is looked to ship 50 million drives short of its 180 million target. Contempt that gloomy projection, many sources claim that the crisis is not as worse as it appears. One such content through DigiTimes yesterday says hard drive costes could start dropping through December and that the balance among supply and demand is "not as difficult as originally looked."


Few of the hope stems from the comparatively weak Computer demand. Others cite the recovery of a Nidec plant that gives rise hard disk drive motors. DigitTImes' sources conceive we will see an "obvious improvement" in the position through January 2012. Seagate's boss is not so confident, however. "This is going to assume a plenty longer than individual are accepting, till the end of 2012 at least," he told Bloomberg. "And by then, demand will have gone up."


The industry is hopeful that floodwaters will disseminate through before December, so Luczo believes it is unrealistic to look a entire rebound through before or mid-2012. The position is more perplexed than only expecting for water to dissipate. Many facilities will have to substitute their gear and few will be forced to move. Neither will be affordable and Seagate is reportedly fronting loans to few of its suppliers so they can acquire back on their feet.