Thread: AMD Phenom 2 X4 965 Black Version

Dropping from 65-nm Phenom and Athlon components to 45-nm Phenom 2 and Athlon 2 was supposed to be the result to this nagging consequences. Both Phenom 2 and Athlon 2 families of central processing units deliver importantly developed function over their predecessors, with lower power consumption and raised frequency headroom (read: overclocking); 2 consequences which Phenom and Athlon never could overcome.


In this regard, Phenom 2 and Athlon 2 have been unqualified success stories for AMD. The trouble is, still with their newer 45-nm processors delivering develop function, AMD has been forced to continually slash costs on their new processors as the tit-for-tat cost war among AMD and Intel dating all the way back to summer 2006 has continued: only when AMD begins to catch up to Intel in central processing unit function, Intel responds with cost cuts and lower dual and quad-core processors. AMD is then forced to respond to Intel with price dilute of their own.


This is boring crippling AMD’s basal line. Last ages the aggregation appear losses of actor for Q2’09. Digging added in the numbers, AMD appear margins of 37%, a abatement of 6% from Q1 of this year. As a aftereffect of the CPU amount cuts, their ASPs abide to fall, while their CPU shipments were flat. So basically AMD cut their prices, but they did not administer to advertise added CPUs than they did in the above-mentioned quarter.




It does not booty an MBA from Harvard to amount out that is a adamantine way to accomplish money. Today's addition of the Phenom II X4 965 Black Edition is declared to advice AMD advance their margins, but with Intel’s approaching Lynnfield barrage looming about the corner, AMD is not application the addition of the 965 BE to acquaint a new amount point. Instead the Phenom II X4 965 Black Edition is affairs for the 955’s old price, and AMD cut prices on several absolute Phenom II CPUs and one Athlon II CPU beforehand this week.


That’s abundant account for consumers. You can now aces up AMD’s above flagship processor, the Phenom II X4 955 Black Edition, for on Newegg, but it is bad account if you are an AMD shareholder: unless AMD can appearance out added 65-nm Athlon parts, do not apprehend ASPs to advance this quarter.


So what new appearance does the Phenom II X4 965 Black Edition accompany to the table? As the rumors accept appropriate for the accomplished ages or so, the 965 is absolutely clocked at 3.4GHz -- 200MHz faster than the 955 -- but the CPU additionally boasts a college 140W TDP (thermal architecture power). Previous Phenom II CPUs accept maxed out at 125W TDP. On one duke we’re blessed to see that AMD is not resorting to bisected multipliers and their incremental 100MHz acceleration bumps for their latest Phenom II BE CPU, but on the other, critics will point out this additionally contributes to the college TDP figure.