Earlier this year, Freescale announced they would enter the notebook market with their own set of ARM architecture based chips, claiming they would yield better battery life than any Atom¬based netbooks available in the market. Recently the company revealed some more bytes about that much expected netbbook. According to the information, the netbook will support Google's Android.

The company's current tagline is to create a whole new market for netbooks at a lesser price. Meanwhile their target market is young users in the west, and their netbooks will only provide Wi-Fi connectivity to make it cheaper. Apart from Android, Freescale will also support Xandros Linux and the Phoenix Technologies' HyperSpace. Freescale believes that the netbook market will rise to 30 million units this year, and that ARM can eventually make up half of the total. The focus ofthe company is currently on developed markets. And after that they will hit the Asian market.

The company claimed that ARM based netbook will be stronger and faster when compared to the Atom processor based netbooks. The success of the ARM¬based netbook will depend on how customers perceive these machines. ARM netbook manufacturers, who will all ship their devices with Linux, will need to market their netbooks not as ordinary laptops, but as device closer to phones. If customers perceive these machines as ordinary (but small) laptops, a lot of them will wonder why they don't come with Windows. Market them as a sort of special device, and people will much more readily accept that they do not run Windows (see mobile phones).

In any case, the first ARM¬based netbooks will appear on the market during the summer of2009.