Thread: Bing the newest Search Engine from Microsoft

Microsoft today declared the ice, a new choice of engine and consumer brands, providing customers with the first step to go ahead of search, and also to make faster and more informed decision. Ice is intended on the benefits of today’s search engine, but goes beyond that first occurrence, a new move toward to user experience and with many perceptive tools to help customers make better conclusion, focusing primarily on four key vertical areas in the purchase decision, planning to visit to study the state of health or find a local business.

As a result of this new method is an important start, a new, more powerful search service, Microsoft appealed to the decision-making engine that aims to enable people to better understanding and knowledge from the network, mobile important decisions more quickly. The new service, located in Stewart Bing, will be launched in the next few days, will be fully deployed throughout the world.

Explosive growth of online content is still increasing, and ice as a tool to help people more easily browse information overload has become a number of unique search experience. The results from research firm comScore defined in the core search engine revealed that as many as 30 percent of the search were abandoned without a satisfactory outcome. The data also show that about two-thirds of the remainder of the search or the need to improve the requery in the search results page.

"Today, search engines do a decent job, to help people browse the Web and find information, but they do not do so well so that people can use this information, they found," said Steve Ballmer, Microsoft's chief executives. "When our goal is to build a soldier, and we deeply rooted in their understanding of how people really want to use the network. Ice is an important first step in moving forward our long-term efforts to provide innovative search, allowing people to quickly find information and use of this information, they found that to complete the task, and make informed decisions. "

A new Internet search

Based on customer insight into the 66% of people search using the Internet more frequently, so that the complexity of the decision, Microsoft identified three design goals to guide the development of the ice: to provide the best results; to provide a more organized experience; and simplify tasks and to provide insight, resulting in faster, more confident decisions. The new service, to establish beyond today's search experience, including the core search innovation and deep areas, including entity extraction and expanded query and the document outlines the intention to recognize the technology and user experience of new models, and dynamically adapt to the type of inquiries, to provide relevant and intuitive decision-making tools.

Strong search results

Relevant search results are still a top priority, but Microsoft's research showed that only a quarter of a search query to provide a satisfactory outcome. Ice to help determine relevant search results through the function, such as the best match, where the answer is the best surface, and requirements; deep-link, allowing a deeper understanding of what kind of resources in a specific site for; and preview, a hover window, expand the title of the search results in order to provide a better sense of the relevance of related sites. Ice also includes one-touch access to information through immediate answer, is designed to provide information on popular search results page within the body to minimize the need for additional clicks.

Organized the search experience

More and more customers will regularly spend time with the search engine, complex, multi-query and multi-session search. Respondents also said that an organized search experience will help to find the information twice and complete the tasks faster. Ice, including a series of functions, organization of search results, including the navigation pane, the relevant provisions of the dynamic navigation and search tools on the left side of the page; web-based forum, which groups the results are intuitive way to explore pane and the actual results; and related search and quick label, which is basically a directory of different types of search results. In general, these and other features of the ice to help people browse their search results, search through the clutter and overload the right to make important decisions.

Simplify tasks and to provide insight

Microsoft's research identified the shopping, travel, local business and information, as well as health-related research fields, people need more assistance in making important decisions. The current Internet search is not suitable for these tasks, but the ice engine optimization decision-making situation of these major customers. For example, when consumers use the Internet to the ice, emotional extract features the views of Internet users search and expert review, to help customers use the community as well as product experts in an attempt to make the purchase decision-making. Ice travel in the location of the key rate, price, and comfortable hotels, and provides a wide range of color-coded key to the best value, the actual price forecasts to help consumers decide when to buy airline tickets in order to obtain the lowest price.

The new brand portfolio will include the following change to the existing Microsoft programs:

Microsoft's mapping platform, Virtual Earth, will be named Ice Maps for Enterprise. More information can be found here. Technology from Microsoft's acquisition in April 2008 forecast, and now an important component of the ice travel. Microsoft's popular cash-back scheme, now known as the ice-cash return, there are more than 850 million businesses and more than 1700 products, will be fully integrated into the ice of the shopping experience.

Microsoft is committed to building better tools to help people find the shortest distance from the initial point of the search query to make an informed decision. Ice is an important first step in this long-term perspective and a strong indicator of Microsoft's commitment to search technology to its customers. Founded in 1975, Microsoft (Nasdaq "Microsoft") is a global leader in software, services and solutions that help people and businesses realize their full potential.