The largest producer of software company Microsoft, has proposed, which uses a new way to deliver advertising to the people. According to a recent patent, Microsoft proposes to replace already become a familiar test CAPTCHA images, slogans, musical excerpts, and other information that relates to a specific product. In this case, users wishing to prove his humanity will see advertising material and enter the name of the product or any associated text.

In the patent application states that, unlike many online advertising, which is literally plastered the majority of sites on the Internet and is easily ignored by a large number of users, advertising CAPTCHA actively involves the user in viewing and understanding the content in order to solve the problem and make request, post in the forum, etc. Authors of the idea believe that if you make the ads annoying enough, it will help boost the sales of related products.

In any case, be sure there is a set of users who, on the contrary, in principle will not buy products that advertise in this way.