Marketing and PR ─ very interesting things, especially if you look at them from the side. Often, companies wishing to show off, often to read about himself in the headlines and better advertise themselves, do very funny things. For example, AMD is often across the road Intel, trying to convince everyone that it can resist all the innovations Intel. Products run in random order, sometimes announcing several times in an attempt to stifle competition and gain the attention of the public. Intel, in general, does the same, to recall a recent story with video about the production of processors.

The source reports that the eternal rivals ATi and nVidia are planning to hold its own presentation graphics chips support DirectX 11 in the same day in different places, just to split the press. This is very bad news for all who wish to participate in both events.

September 10 AMD / ATI will hold a formal presentation of its new family of chips for graphics cards under the name Evergreen. This is good news for AMD, since they will have a finished product until the operating system, Windows 7, which natively support DX11. This means that the graphics card on ATI chips will be sold before the shops you will see the first game with DX11, which must appear shortly after the announcement of Windows 7.

So what should the company nVidia, if she had not even shown their own models with DX11? Well, you can schedule an event on the same day, and hinted the possibility to show their own solution with DX11. At least that is what is happening now. Such actions nVidia effectively the press section, which always tries to talk about something completely new, but not that for a long time on hearing.