During the conference for financial analysts the company's representative’s nVidia said that the emergence of a new interface for programming graphical applications DirectX 11 will not stimulate the sale of video cards. At the same time, general-purpose computing, run-on graphics processors, as well as various utilities are actively using the power of the GPU, will push sales of video cards.

"By itself, DirectX 11 will not determine the reason for buying a new GPU. This is one reason why. That's why Microsoft is working with manufacturers, trying to give more freedom and more creativity in content creation, which is always good to see, and new features of DirectX 11 will provide all these people. But this is not the only reason for which, in our view, consumers are reluctant to invest in the GPU ", ─" said Mike Hurd (Mike Hard), vice president of investor relations company nVidia.

Ironically, at the time, as ATI is going in the coming weeks to release its series Radeon HD 5800 graphics cards that support DirectX 11, nVidia has not even disclose any plans for its own graphics processor with DX11. In addition, nVidia believes that the future computational performance will be much more dependent on graphics performance, i.e., in particular, to future video games will require a lot of purely computational power to handle not only the visual effects, and physics.

"Graphics industry, I think, now at the stage where the microprocessor industry was several years ago, when AMD has publicly acknowledged that the frequency is not as important as performance per watt. I think we are on the graphics market, now at a same intersection: the frame rate and resolution are not bad, but now they are quite high, and the transition from 120fps to 125fps is not too affects the final image. But I think what we're doing, that is, Stereo 3D Vision, PhysX, will make the game more exciting, more exciting, without increasing the frame rate and resolution. For the next generation of graphics processors nVidia will show that the computational side is becoming more and more important than the graphics side ", ─ concluded Hard.