Microsoft has rented Morgan Stanley to retail Razorfish, its digital agency, with French Marketing Corporation Publicis Groupe SA is considered to be a feasible bidder, the Financial Times alleged on its Website late Sunday.
Microsoft buys the agency, previously called Avenue A Razorfish, as division of its $6 billion takeover of aQuantive in 2007.
The report mention an forecaster valuing Razorfish at $600 million to $700 million, based on sales of about $400 million last year along with profit margins for comparable businesses of 12 to 13 per cent.
Publicis as well as Morgan Stanley were not directly accessible for comment. Microsoft refused comment.
Razorfish is one of the major interactive advertising as well as marketing agencies, boasting a customer list that contains McDonald's Corp, Starwood Hotels and Resorts, as well as Carnival Cruise Lines.
Microsoft as well as VivaKi, the digital arm of Publicis, last week reveals a large cooperation transaction to build up new content, develop marketing performance along with superior target digital advertising audiences.



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