The company introduced the Intel 45nm chip CE4100 SoC, which, according to the manufacturer's plan, should encourage the development of interactive television and related applications. The new chip is compatible with Blue-Ray, digital television, etc. "Intel Moore's Law applies to CSpace with CE4100 SoC, previously codenamed Sodaville", ─ explained the representative of Intel's Eric Kim (Eric Kim). ─ "CE4100 is based on the Atom architecture and is fully compatible with CE3100. The new chip offers a number of enhancements, including support for high-quality audio and MPEG-4, and the doubling of processing speed 2D/3D. The chip is also distinguished by the built-in NAND controller with support for DDR2 memory, and DDR3 ".

According to Kim, the future of interactive television is dependent on three main factors: a revolutionary technology, a positive user experience and reliable business model. "All three must unite", ─ "Kim said. ─ "Radio, telephone and television took years until a business model. And we know that consumers are saying and keep saying 'do not make my TV work as a computer." Thus, we need to create an excellent impression, while retaining this security, simplicity and social feelings associated with traditional television viewing. "

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He added that the broadcast networks now "rapidly" moving away from traditional, linear model of the TV. "Traditional broadcast networks to quickly move from a linear model to a multi-threaded model, which is optimized for the Internet to offer consumers a lot of digital entertainment that complement the television such things as social networking, 3D games and video streaming."

Then to Kim joined on stage by, general manager and vice president of Adobe, who explained that Flash 10 is important, including the technology, which helps developers to "mix" video, 3D animation, games and rich graphics. Vadhvani confirmed that Intel is working with Adobe to transfer Flash Player 10 on Media Processors Intel CE, which will optimize the video playback H.264, and will view television content based on flash.

Architecture Media Processor Intel provides a powerful and innovative platform to showcase the brightest Flash-applications ", ─ believes Vadhvani. ─ "Flash Player 10 in conjunction with the performance of the Intel Media and its support for standards such as OpenGL ES 2.0, provides an environment for games based on flash, video and other Web applications.

Chief Technology Officer Justin Rattner Intel Corporation (Justin Rattner) expressed a similar view and predicted that high-quality streaming 3D video pretty soon will be available worldwide. "By 2015 you can expect to 15mlrd consumer devices capable of providing television content with the billions of hours of available video", ─ Rattner said. ─ "We need much more sophisticated ways to organize content and provide it on demand. Researchers at Intel labs are working on developing technology to enable people to receive television content they want when they want and where they want.

As also said full-size 3D-image of (Howard Postley), head of technical department of the corporation 3ality Digital, the demanding computation along with bandwidth necessary to confine with 3D TV in actual time. They discussed how the latest high-speed optical I / O technology from Intel, code-named Light Peak will boost the capability as well as suppleness and is likely to considerably lessen the complication with cost of downloading digital content. According to Postley, 50 copper cables required currently to make 3D images, might ultimately be replaced by a single optical cable technology Light Peak.