nVidia come to grips with games and run the program "the Way It's Meant To Be Played" (TWIMTBP), which briefly described Vice President nVidia technical marketing Tony Tamasi (Tony Tamasi) and the head of the program Ashu Rage (Ashu Rege). They reported that participate in the program about 50 developers, whose task is to improve the game. One of the most serious problems of modern computer games is that most of them are being developed for game consoles and simply porting to computers.

If this is left as is, any game will look like the console version, and as the cheaper console gaming computer, users can simply forget about computers and go to the game consoles. The program TWIMTBP nVidia is going to bring a computer game a number of enhancements, including support for DirectX 10, 11, post-processing, PhysX, and much more that can be obtained only at the appropriate hardware, just to make computer games look better.

In an Xbox 360 built-in chip ATI R500, and inside the Playstation 3 is RSX, also known as G70. Both consoles stopped for DirectX 9 graphics and can not offer users any better. So, users who want to enjoy the graphics, DirectX 10, 11, ant aliasing, the effects of Shader Model 4 or 5, tessellation, the effects of PhysX, will soon be able to do this thanks to nVidia.