Google is developing a product called Fast Flip that aims to make it simpler and faster to browse through news articles on the Web. a process that the company finds is cumbersome and discourages people from reading more online.

Fast Flip is currently live on the Google Labs Web site. where the company features early stage product prototypes. As such. Fast Flip could change significantly, become temporarily unavailable or even disappear without notice.

Fast Flip lets readers glance at pages and browse through them quickly without having to wait for multiple page elements to load, which can significantly slow the rendering of articles, especially if they have multimedia content, according to Google. Fast Flip will also feaTURE a search engine and let users share content.