Rick Bergman, senior vice president at AMD, has deep-rooted that the eventual aim is to manage 100% of the market AMD-compatible chips. For years, Advanced Micro Devices declared that one of the compensation of AMD when compared to challenging proposals that is Intel processors is their broad support for chipsets third-party companies, for example: Nvidia Corp., Silicon Integrated Systems Corp., Via Technologies, etc. But, after AMD acquired in 2006, ATI Technologies and began selling its individual chipsets, it became clear that AMD wants to possess a big portion of the market of chipsets for increasing their income.

For numerous years the corporation SiS as well as Via Technologies are not fired up a particular chipset for the platform AMD, but, according to AMD, nVidia Corp. Still controls 43% of the market AMD-compatible chipsets. AMD declare that this will change soon, as well as that the company set an objective to capture 100% of this market. "The definitive goal of AMD ─ see that AMD chipsets take up 100% of platforms AMD", ─ said Rick Bergman.

The following year the servers as well as work platforms for AMD processors will be based exclusively on its own chipsets, AMD, as well as the producers will carry on to rely on chipsets not-AMD in certain market segments of desktop computers for as long as there will not be capable to restore them with their own proposals.

In principle, this behavior AMD is fairly reasonable, as, expanding the share of its chipsets; AMD will be capable to make extra income. In the long term the market of chipsets for AMD will be very significant especially in light of active collaboration with GlobalFoundries. In fact, AMD's intention to manage 100% well-suited chipsets, along with the strategy of Intel, which is not likely to let any third-party manufacturers to produce the chipsets compatible with Intel processors with tires DMI or QPI, will divide the market of chipsets in much the same, so now divided market processors.