Sony India announced the launch of Vaio X. At 655g and just about a half-inch thin, Vaio X is setting a new benchmark in notebook technology as the world's lightest notebook. To enable the customer to express themselves in colour, Sony has brought in the chic and stylish Vaio CW that is a perfect mix of passionate design and high performance. And for casual computing, Sony has introduced the netbook Vaio W with improved specifications.

To deliver the ultimate punch of dynamism and energy Sony has signed on bollywood superstar Kareena Kapoor as its new Brand Ambassador for VAIO X. Kareena would be part of a consumer brand campaign including a TV commercial and print advertising specifically designed to engage Sony's core target audiences.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, "Sony as a brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place.