NVIDIA has announced that he had no intention to settle its dispute with Rambus amicably, despite the recent legal ruling giving him wrong.

NVIDIA looks like Sony

The refusal to negotiate the Chameleon is surprising but not totally unexpected. NVIDIA has the same attitude as when Sony tried Immat cons. It has so far announced that it would explore all possible legal issues. This means it has already appealed the trial decision (see "NVIDIA violated Rambus patents 3") and even if this step is unfavorable, the firm announced addressed by a court that specializes in patent law. However, a glance at the past shows that Sony's position was not to his advantage, the firm was forced to withdraw its DualShock controllers on the market ("Sony prohibits Vibration") because it No had not wanted to negotiate with the company holding the disputed patents.

NVIDIA is counting on the support of its partners

There is still a difference between Sony and NVIDIA. If the former was relatively alone, the second has so far supports a mass. Indeed, if the father of the GeForce is finally convicted and cannot appeal, the firm would be obliged to cease the importation of its graphics cards on the U.S. market. This means that all its OEM partners (HP, Acer, Dell, just to name a few) would have their products integrated GPU Green banished.

A mistake that could cost him dear

NVIDIA said he was confident his clients would never allow such a thing happen and none of them had asked him to negotiate with Rambus. In short, the firm relies on the support of its OEM too much risk.

We believe this attitude is dangerous. NVIDIA is not alone on the GPU market and it is not the first. Intel continues to dominate in the domain of PGI while the chameleon does more chipsets due to a legal fight with the founder ( "NVIDIA suspends development of chipsets"). PC manufacturers have therefore already accustomed to no longer depend on the chipset of the firm, but relying on configurations based on chips from Intel or AMD.

The presence of ATI continues to mount on the market for dedicated graphics. Less than 5% market share separating the NVIDIA GPU and the last red was more than convincing. Ultimately, it seems unrealistic from the firm of Jen-Hsun Huang to think that our partners are all risk insurance. If markets have shown one thing, the speed with which an OEM rains return his jacket when shareholders complain.

We shall conclude by saying that if Samsung, the No. 2 semiconductor with an annual turnover of 50 times larger than NVIDIA has decided to give 900 million dollars to Rambus to settle a dispute similar to that knows the Chameleon This refusal to negotiate is a bold, even arrogant, that could push the company to the brink.

The action NVIDIA has lost 2.4% after the announcement.