More recently, the operating system Windows 7 Microsoft has increased the revenue to record levels, but the former vice-president of the company does not believe its future is so bright. Is the problem. In an article published New York Times, a former Microsoft vice president Dick Brass (Dick Brass) ponders why Microsoft "will not lead us into the future." He notes that many new and innovative products of the past decade, for example, iPad, Kindle, BlackBerry, iPhone, iPod, Google, ITunes, Facebook, Twitter, all were conceived and created in other enterprises. Meanwhile, Microsoft still gets the lion's share of their revenue from Windows and Office, that is, from the products that are deeply rooted in the past. Brass believes that the company "cannot count on the endless support of these worthy products."

Former vice president further called Microsoft "the clumsy, uncompetitive an innovator," saying that its impact on high-performance laptops, smart phones and web browsers decreases, while Xbox 360 is not able to outshine the other consoles. Part of the problem, he argues, is that Microsoft "has never developed a true system of innovation: Quite the contrary:

"Internal competition generally accepted in large companies. It may be wise to make the idea of competing. The problem arises when the competition has become uncontrollable and destructive. In Microsoft unfavorable situation created a corporate culture in which there are large groups who are allowed to hunt a new team, belittle their efforts, dishonest compete with them for resources, and eventually hunt them to extinction. It is no coincidence that almost all the leaders in charge of Microsoft for the music, electronic books, phones, internet, search, and tablets have left over the last decade. "

One feels a certain amount of bitterness between the lines, when Brass explains how he tried a decade ago to persuade Microsoft to address the release of e-books and tablets, to no avail. In his article, there are jokes. For example, when his team went to the font rendering technology ClearType, according to Brass, vice president of handheld devices, Microsoft has refused to support the technology, if he fails to win control over the program and programmers. In the end, until fully working version of ClearType in Windows took about ten years.

Nevertheless, Brass could not help praising Microsoft. He welcomed CEO Steve Ballmer to ensure "more than $ 100 billion" profit for the past 10 years, and he welcomed Bill Gates for his philanthropic activities. However, he believes that Microsoft cannot survive if it cannot "restore his creative spark."