In the light appeared next brainchild Microsoft. This is a new, redesigned with the lowest level operating system is a series of Windows Mobile, called the Windows Phone 7. Software designed specifically for the new mobile operating system, completely changes the previous company's mobile strategy, which was previously mainly focused on business users, and focuses on combining daily tasks of users, other consumer electronics and social infrastructures.

Microsoft wants the devices under Windows Phone 7 acted as a social center that collects information about people, such as networking habits and photos, as well as provide quick access to updates, Facebook and Windows Live. The new mobile platform, Microsoft provides the first official access to Xbox Live with a mobile phone, including games LIVE, to Spotlight, and provides the ability to view progress and profiles of other gamers. Windows Phone 7 also provides the "best Zune", including playback of content from a computer user, from online music services, and even built-in FM-radio.

It is difficult to imagine a modern mobile phone without a store for mobile applications, and Windows Phone 7 in this regard is no exception. Microsoft will make available for devices running its software a wide range of applications and games. The phone also will have access to Office, OneNote, SharePoint Workspace and Outlook Mobile. The graphical interface has been completely reorganized for a glance "that allows users to receive data and information, without going into the application. The interface resembles Zune HD, which is not surprising, because those responsible for the design of the new mobile operating system can find the former vice president of software and Zune, Joe Belfiore (Joe Belfiore).

While not very clear whether Microsoft will release its own device with this OS, but it will force other manufacturers begin to build devices with specific specifications (certain processor frequency, aspect ratio and screen resolution, memory, and buttons, etc.) include partners, service providers are AT & T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefonica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, while vendors such as Dell, Garmin-Asus, HTC, HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm are going to release their own phones on Windows Phone 7. The first such model to appear in this festive season.