Microsoft and Yahoo have finally received the approval of competition authorities as part of their ten-year partnership. Serious things can start ...

Yesterday, Microsoft and Yahoo have both announced they have received approval from the U.S. and European competition for the establishment of their partnership around search advertising and online. It took about six months between the announcement of this partnership and its validation by the authorities. After waiting, and the theoretical development, the time now sounds of commotion fighting for these two giants will finally be able to restructure all LEUX activities and entities to improve performance on search and advertising row. If you believe the press releases issued by one and the other parties, competition authorities have finally issued any restrictions.

Synchronization of Skills

In the coming weeks, engineers will then switch sides as technology. Bing will become the search engine Yahoo; while Yahoo will be responsible enrich the user experience. Side advertising, Yahoo is obviously that will be responsible for mounting an effective structure for sponsored links around the technology of Microsoft adCenter. By marketing these spaces, Yahoo will have a goal, Google competition coming on his land. However, the migration of customers and partners to this new platform will be long enough as it should be completed in 2012.

"Microsoft and Yahoo will be able to offer more choice, greater value and innovation to all clients, both advertisers and publishers," said Steve Ballmer, CEO Microsoft that Carol Bartz, CEO of Yahoo , replied:"We're going to do what we do best, namely to combine our scientific and technological expertise to high-quality content for Internet users and provide our customers with online experiences relevant and personalized.