With Google now in the crosshairs of an impending European Union antitrust inquiry, it possibly useful to keep in mind that normally only successful companies get inspected. In that context, an anti-trust action possibly the sincerest form a sweet talk that regulators and competitors can offer a business.

Except, what may the inquiry do to Google's cloud plan and other business-to-business services?
In the bad case, an adverse ruling perhaps cripple Goggle by cutting off the cash flow essential to make big investments in new technology.

Sure, Google has come to rule search and online advertising. Both industries had rivals earlier than Google comes in market and still have rivals today, though maybe fewer and smaller with Google around than before.
No one looks to have forced anybody, at least not large amount of people, to use Google search. Nor have I seen claim of people forced at gunpoint to use Google Ad Words for their promotions.

I have not looked a lot of probable claims of Google rival incorrectly, though I am sure there are firms that Google has upset.
As for terms and conditions, those can most probably change without too much crash on Google's business.

If people are complaining that Google should be doing wrong. I think this comes from an erroneous notion that once a company becomes "too dominant" it requires to be cut down to size, just because.

One area where Google's size does worry me, and Microsoft is here also, is the capacity for cash cow businesses to huge fund not related businesses. Google is a somber player in smart phones and OS not because those are such profitable markets but thanks to the massive profits it makes selling advertising.

Cutting Google "back to size" may look like attractive to some, and may even be required in specific cases, but the result could be world that's a lot less interesting than one where Google remains loose.