User can register only Rhapsody music service with U.S. $ 10 per month. Previously, to listen to music on computers and mobile devices, Rhapsody music service price is 15 USD per month. After separation from the parent company Rhapsody RealNetworks and became an independent company, the first move is to reduce the price. With only $ 9.99 per month, customers can listen to unlimited music on computers and using the iPhone / iPod Touch, or devices using the Android OS.

Leading music service Napster also began providing for less than 7 USD per month, or 5 USD if registered 3 months or 1 year with a credit card to download MP3 Free.
But, Napster has no application for iPhone and Android, and they want to sell service for $ 15 USD per month for mobile devices they support. Both services also face competition from other music services offered free of charge as Pandora, Slacker and Lala. However, both Rhapsody and Napster all have a huge list of music to meet customer requirements.

The subscription music is still an attractive concept in theory, but never successful breakthrough. Policy by making the new price low and mobile applications, Rhapsody is offering a service more attractive services before, and whether the 33% discount has a major impact on customer perception or not?