AMD is trying to build momentum for notebook chips to improve their weak position in this market and gain market share from rival Intel. On 04/15/2010, AMD CEO Dirk Meyer said he found "the laptop market as a great opportunity as our presence there is relatively little." According to Meyer, the company has done well in the chip market desktop computers (desktops) with a market share of about "20%" but the market share of AMD in the laptop market much lower than that, and they are more efforts to improve the situation.

"AMD is manufacturing the chip power consumption more efficiently to improve laptop battery life time," Mr. Meyer said, "and also has much improved graphics capabilities." AMD micro architecture refine low-power chip for notebooks Bobcat thin to fit their new markets such as computer tables. "The Bobcat products will appear next year," Mr. Meyer said.

According to many analysts, the mobile PC market segment is large, an opportunity to launch more chips than AMD, more competitive with Intel. In research released in late March 2010, iSuppli said, your 4 / 2009, AMD won market share from rival Intel. Accounting for 12.1% of AMD processors launched globally, up 1.6% compared to quarter 4 / 2008, up 0.28% compared to quarter 3 / 2009. Though, Intel still has significant market share outstanding, with 80.6% microprocessor market worldwide.

Although Intel's chips offer better performance, but AMD has the advantage in price, analyst Nathan Brookwood of Insight 64 reviews. MD is also strengthening partnerships with many more PC manufacturers so AMD will be used in many more laptops. In future, AMD will be launching Fusion platform, notebook platform for mainstream Danube, Nile platform for ultra-thin notebooks.