When released on mobile Nexus One 1 / 2010, Google had probable the company's online store will offer a way to "quickly and easily so that users can buy this phone without going through seller. But it seems that it did not work as planned. Andy Rubin, Google's vice engineers said on its blog, an online store is still the proper supply channels for buyers before, but it is clear that many buyers still like the feel of holding a mobile phone to try before you buy, and they would like more service packages to select more.

We developed Google start to sell these phones in stores with the help of its partners, and when retail sales arrive at a certain level, Google will quit online sales channel, but only information on it. Rubin also said they consider the change will help more users buy the Nexus One Google phone faster; it also is helpful for users, partners and retailers and Google.
Also, Google also tries to give timely support to users, many of them have complained about not caring response to its demands and their complaints.