Google established its innovative novel Google TV initiative this week but also exposed something we already knew: TV is rubbish.

At its Google I/O conference this week, Google spokesmen boldly demoed the many Google TV options, with live TV running in the background. They resist with their Bluetooth controllers because of Bluetooth interference from the audience.

But the real comedy was present by live TV. As Google council struggled to get their wireless controller to work, there was a terrible toilet paper commercial playing on the airport-runway-size giant monitor. Then there was some pretend news program discussing various tacky, tawdry and inappropriate subjects. You know. TV.

The live programming in fact made these graying Googlers blush, say sorry and joke tensely about select a different channel next time. To me, they accidentally demonstrated the prevailing reality of television: It's mostly stuff you do not want.

Google TV is wonderful. But if the complete vision has a flaw, it's that it buys into yesterday's more-is-better culture of American consumer culture. Google TV gives you all the options of regular TV, plus search, apps, social networking, Internet video and a lot more.