Intel is allowing for hardware-based speeding up for Google’s novel WebM video file format in Atom based TV chips if the format profits fame, an Intel director said.

Google last week proclaim the high-definition WebM video file format to deliver high-quality Web video to multiple devices as well as TV sets and handhelds.

WebM files will comprise video streams compressed with the open-source VP8 video codec, which was obtain by Google when it bought On2 Technologies in February.

"Just similar we did with other codecs like MPEG2, H.264 & VC1, if VP8 institute itself in the Smart TV space, will add it to our [hardware] decoders," said, general manager for trade consumer electronics at Intel's Digital Home Group.

Intel is working with Google to carry Internet video to TV sets during the Google TV platform, which will merge broadcast TV and Internet satisfied keen on one interface.

Google will provide the software, and the service will be accessible later this year in some Sony high-definition TVs and Blu-ray DVD players, for which Intel will provide the extremely optimized Atom CE4100 chip.