Microsoft will reveal novel characteristics next week to improve the Bing search engine's capabilities to search for entertainment-connected content, especially in areas for example music, television, movies and online games.

The declaration will be made on Tuesday by Yusuf Mehdi, senior vice president of Microsoft's Online Audience Business, at a media conference in West Hollywood, California, as per to an invite Microsoft sent to journalists.

The goal is to considerably enhance Bing's handling of entertainment-connected inquiry, an area that draws much attention from clients, next to with other "verticals" for example health, travel and shopping that Microsoft will also support in the near hope, as per to people familiar with the plans.

For instance, TV search consequences will get improved with programming listings and with the aptitude to stream events from the search engine client interface, these people said.

Similarly, music searches will revisit richer and wider information regarding artists, concerts and songs, plus lyrics, and a music player will allow clients play back tunes on Bing, these people said. Clients will also get options to buy music.