Hearsay in new days that Google is working hard on a project to better fight next to Facebook has captured the interest of industry spectators, who speculate what shape this plan may take and what is its probability of achievement.

Finally, Google has quite a few social media sites and services out there, as well as Gmail's Buzz micro blogging constituent, video sharing site YouTube, snaps sharing site Picasa and blog publishing service Blogger.

Google as well has social-networking site Orkut, the OpenSocial tools and platform for social application development, the Docs office document sharing and partnership set, the Wave immediate partnership application and the social search ability of its search engine.

The conjecture, whereas loud and coming individually in online postings from Digg originator Kevin Rose with previous Facebook CTO Adam D'Angelo, has provide way hardly any details, and Google is moribund to remark.

Thus, it's indistinct whether Google will make a new social-networking site or merge its dissimilar social media sites, services and capabilities below an ordinary umbrella, perhaps the Google Profiles service, which allows people, make a social identity brooch.

"Google does obtain this social media occurrence very gravely. For the precedent four years, it has been adding social, community and partnership coating to its products," said business analyst Greg Sterling of Sterling Market Intelligence.