Executives at telecommunications giant Alcatel-Lucent knew that corporation wanted to find a superior means of internal communication following its configuration by the 2006 amalgamation of Alcatel SA and Lucent Technologies Inc.
"There was a trouble in that we had no way to communicate across boundaries," said Greg Lowe, social media strategist and global infrastructure architect at Alcatel-Lucent. "Our CEO had an important message that we wanted to be a lot more mutual, however we didn't have tools. We were wedged with process-focused tools like Sharepoint. It wasn't a way to communicate across the corporation."
Lowe said the corporation's first moves into Web 2.0 world in 2008 were ease by truth that lots of the corporation's 77,000 employees previously had personal experience with accepted social networking services similar to Facebook and Twitter.
Alcatel-Lucent started slowly, releasing an interior blogging tool based on free Yammer platform in September 2008. Employees might not have completely understood the commercial advantages of micro blogging, but they were conspiracy.
The move wasn't authorized or promoted by management, and no one was told to utilize system. But number of Yammer users within the corporation gradually started to increase from concerning 250 people at end of 2008 to 9,300 today.