Yahoo is developing a centralized application infrastructure across all its media products, to make development and world-wide updates more well-organized, As yahoo develop different web-sites in different country, it consider that a more influential method of developing these sites is through the use of a central code base in a cloud environment, with well-built localization for every market.

Jeff Kinder, Yahoo's senior vice president for media products and solutions, said. Yahoo's media products include news, sports, finance and entertainment. "If we put together on a central code base, then some of the improvement that we make on top of it, can be right away cascade around the world," Kinder said. Content is also hosted in a cloud environment and can be shared across special products. Different countries will, though, contain their own content feeds depending on their localization requirements, Kinder said.