In spite of exponential smart phones sale in countries, a small establish in Sydney has pinpointed keypad-laden mobile phones with WAP browsers as the key expansion area for mobile internet. Staffed by six people, biNu offer a Java-based slim client which sits on any submissive mobile phone and processes all internet browsing needs on the server, slightly than the phone itself.

biNu claims to make browsing easier by assigning a keypad number to each personality action on a given web page, declining the quantity of effort necessary to navigate websites on cramped mobile phones. Since each webpage must be modified to the mobile phone display and to suit the biNu control technique, each page is effectively delivered as an image - GLIFs or miniature GIF images to the phone instead of pure HTML data, speeding up response times for requests to one to two seconds.

The platform was initially begin to agree with the FIFA 2010 World Cup in South Africa in June, and saw a total 51,000 downloads worldwide, with the mainly activity seen in India, Indonesia, Bangladesh, Vietnam and Egypt.