Advanced Micro Devices yesterday stated it will get rid of the ATI name from its productions by the cease of the year, killing a brand name similar with graphics fanciers for 25 years. AMD proposes a variety of graphics products under the ATI brand, including the Radeon, FirePro and Eyefinity offerings.

The chip manufacturer will rather attach the name AMD to those products by the end of the year, stated an AMD spokesman. The alteration in brand name won't involve the company's graphics product offerings or plans, he stated. ATI was primitively established in 1985 as a graphics company and was gained by AMD in 2007. At the time of the acquisition.

ATI was the one of the biggest graphics chip suppliers for consumer electronics, set-top boxes and gaming consoles. AMD said at the time it would continue to offer ATI products, and it also declared a next-contemporaries processor conception called Fusion, which might blend high-execution graphics and CPU processing on a single piece of silicon.