When AMD preferred to keep the ATI brand name later the purchase in 2006, it is eventually time to wave farewell to the iconic trademark and assume its green overlord.

NVIDIA and Intel will now be competing instantly with AMD branded graphics as the move unites all next products under one company banner. The conversion however will not do away with the particular line names inserted by ATI, like Radeon and FirePro,actually it looks that even more attempt will be directed on marketing the brand names.

When all present items will yet be sold under ATI, becoming forward all technology and products will bring in the AMD name. The company arrogates that much of the move was grounded across research showing to improve consumer cognizance of the AMD brand, against the ATI name as well as perfect timing given the focus on AMD Fusion, CPU-GPU products and the community of new legal disputes.